1887 Movement

Cafés La Estrella

Case, Idea, Digital, Print

Cafés La Estrella, one of Spain’s oldest coffee brands, wanted to continue to be the coffee of the people of Madrid. To do so, it had to renew its image: A mission custom made for La Despensa.

Amidst an economic crisis as awful the current one, with a local brand and with a limited budget, we came up with an innovative strategy of branded content under the concept: Good Things Last. The rebranding has garnered spectacular results for the brand, so much so it was awarded a Golden EFI in 2012 for Commercial Communications.

This is the outcome of a year-and-a-half long happy marriage with our favourite coffee brand. Get ready for what’s coming in 2013.

AWARDS
  • Efi de oro