All originals represent

Adidas

Event

We decided to host an event to go along with the launch of the global all originals #represent campaign. There, we showed the the brand?s new collection and got to meet the crews that won the contest. It was so over the top that we had to re-open the Príncipe Pio Station which had been closed for over 20 years to host it.

Viral
To encourage participation in the contest we made a video with YALL, a promising young group from Barcelona representing the spirit and originality we were looking for in the contest.