ANESVAD Foundation

Anesvad

Case, Digital, Print, Film

After several years without any advertising, in 2009 the NGO Anesvad decided to change the harsh direct tone of its communications from the past and communicate its message in a more positive light.

We accepted the challenge and created a communications strategy, starting with the concept, We Believe It’s Possible, whose purpose was to acknowledge the hard work of all the collaborators working with Anesvad, including locals and organisations that the NGO supports financially and logistically and who work directly in the affected communities.

A real and honest campaign that included three TV adverts, ads in the press, radio spots and a micro-site, and whose mission had a much more hope-inspiring tone: it’s possible to improve things.