Coca Cola Festival Tour

Coca Cola

Viral, Event, Digital

The objective was to get people to associate Coca-Cola with music again. To do so, we launched the Coca-Cola Festival Tour: a competition in which people had to prove they were authentic festival goers in order to win the prize: Tickets for the winner and two friends to five of the best music festivals in Spain.

We launched a viral video for which we composed original music and a participative website in which users had to show they were the biggest ravers to in order to win and go to music festivals all summer long for free.