Human Being IPO

Coordinadora de ONGD

Case, Viral, Digital

La Coordinadora de ONG de Desarrollo (The NGO Development Coordinator) is an non-governmental organization. It is comprised of over 450 programs directed at various cooperation efforts.

Looking at the current economic climate, we decided that it was time to open the most valuable commodity in the world to the market; the Human Being. It would be an unconventional manner in which we could show the world exactly what the Coordinadora de ONG actually does.

With only 15.000? we were able to reach thousands of people and show them the work that the Coordinadora de ONGD does, but moreover, got them to invest in the Human Being.