I FOLLOW YOU

Reebok

Case, Idea, Digital

Athletes have millions of followers on Twitter. We often follow them with no hope of interacting with them. But still we support them with our tweets, especially when they lose or get injured.

Reebok, the brand that encourages you to ‘train for life’, and its ambassador, Jorge Lorenzo, decided to surprise their fans. The world champion searched the social network for tweets from fans lacking the motivation to train, became their follower and sent them real-time video messages. He even surprised them in person #IFOLLOWYOU.

Example 1
The world champion sends a surprise personal message in response to the Tweet: "@AlexGhita1993: on my way to the gym... got my #Spinning class (these morning classes are so hard... when I’m still half asleep! Ha ha!"
Example 2
The world champion sends a surprise personal message in response to the Tweet: "@fcastellanosan: on my way to the #physiotherapy clinic to suffer a bit #12moresessions #brokencollarbone"
Example 3
The world champion sends a surprise personal message in response to the Tweet: "@mendezjuan: A good Andalusian doesn’t say they’re too lazy to go running, they say: nowayjosé #tootired #cantbebothered"