LG Mini Castells


Case, Event

During the Mobile World Congress in Barcelona we were asked to cross the limits of the congress to introduce the new LG mini, a tactile phone with a new characteristic: Social Network Connect. We demonstrated its power and connectivity with social media on a very appealing way: creating one. It was spectacular and it was set in front of everyone with castells (human pyramids typical from Cataluña). Thanks to them we represented the social connectivity that we aimed to and we surprised the congress assistants and pedestrians from Gracia, Berceloneta, Plaza de España and Lílla Diagonal.