Mirrors Edge

EA

Mirror's Edge is a first person action video game that takes place on the rooftops of buildings. The objective was to create a spectacular presentation to the appropriate press outlets for the video game.

Since the game tries to transmit a real first person sensation of vertigo, we invited the press to try the game out while hanging 25 meters above the ground.

Event
Directo
We just had to invite journalists to the presentation of Mirror's Edge and prepare them for what was awaiting them at this unusual event where they had to try out this new game which involves jumping between the roofs of buildings, suspended 25 metres above the ground on a platform raised by a crane. To surprise them, we sent them a giant Biodramina against seasickness. In this way we got 70 different media to attend the presentation and then talk about the new video game.