Move your wall

Rexona

Idea, Digital

To make the slogan "Rexona won’t abandon you" come true, we created "Move your wall" for the brand, an activation platform for the world of running taht supports people who champion the Brand idea: Do More.

To publicize "Move your Wall" we launched a video where marathon runner and Olympic athlete, Chema Martinez, helped Alberto, an amateur runner, to complete a marathon.