Neon Party



Under the umbrella concept of "You are the origin" we created a series of parties wherein the consumer could be the event planner. We gave people the chance to choose between different themes, they could even choose what would happen during the evening itself. The winner was the Neon Party. From then on everything inside the event and out on the streets became fluorescent.

La fiesta elegida por los consumidores fue la Fiesta Neón. A partir de aquí todo se convirtió en flúor, tanto dentro del evento, como en las calles.