Opel Internet Addiction

Opel

Viral

We launched the new Opel Mokka, the brand's first SUV, which was designed to help people forget their stress by getting out of town. To promote the launch we created the OAAI, an organization to help Internet addicts. A study conducted on the subject demonstrated that Spanish people are very addicted to the Internet, which is why we invented an organization offering help to those wanting to break their habit.

We created a viral video to comunicate it and a website, soyadictoainternet.com where you could complete a test that measured your addiction level. The more addicted you were, the bigger discount you received on the purchase a new Opel Mokka.

All this with one only objective: help you to start living more in the real world and less the digital one.

Viral