Pelones Peleones

La Despensa

Viral, Idea, Digital

We created a unique and original campaign for Pelones Peleones, in which we managed to raise awareness of its bone marrow donating program with a message of optimism, a point of view that doesn't use fear to break false myths about this kind of donation. All the participants worked with their biggest smiles and 54 voluntaries, including Javier Carrasco and Miguel Olivares, went through a major look change. You can't miss it!