Skip Catwalk

Skip

Case, Event, Idea

Skip launched the latest innovation in the detergent market: Skip Cápsulas Pequeño & Poderoso (Skip Small & Powerful Capsules). We decided to associate this product with the fashion world, so together with the designer María Barros, we created the first line of toddler clothes made to be stained.

We presented the collection at the Skip Catwalk, a fashion show in which the kids stained their clothes as they walked down the catwalk. They would then walk into a giant simulated washing machine. Finally, all the kids came out of the washing machine and did their little turn on the catwalk completely stain free.

AWARDS
  • El Sol de bronce