Take Cuenca With You

Turismo Cuenca

Case, Exterior

The goal of this campaign was to get people to think of Cuenca as a desirable tourist destination and to let people know about the arrival of the AVE (high speed train) there from Madrid and Valencia.

After a visit to the city and its surroundings we realized that on top of its well known Casas Colgadas (hanging houses), Cuenca has much more to offer: there is excellent food, numerous outdoor activities, museums, etc. We believe that you should share the best things in life, so we created ?Take Cuenca With You?, a campaign wherein Cuenca literally shared a piece of itself with tourists.

To demonstrate this, we wrapped its most famous monument, the Casas Colgadas, in a gift box. It ended up becoming an image that was seen the world over.

AWARDS
  • cdec anuario