Teletorrija

La Despensa

Case, Viral, Idea

Cafés La Estrella needed to reach a younger audience without losing its value as a traditional brand. A 125-year-old brand cannot change overnight, so we decided to create a new one.

Under the concept Good Things Last, we invented a new business on Facebook to get people talking about the brand. We created Teletorrija, the first home delivery service for homemade torrijas, a sweet sugar-coated fried-egg pastry. The action was designed to help keep alive the tradition of enjoying torrijas during Easter Week.

An online promotion that became physical with a single click, a product from your childhood that became a tele-delivery direct marketing tool, an action that became news and not only obtained an absolutely incredible media impact, but something much more difficult: it reached people’s hearts.

Viral
AWARDS
  • El Sol de plata