The fastest tweeter

MINI

Digital

MINI organized the first Not Normal race in an abandoned metro station, and asked us to promote it and find the fans who deserved a go in the fastest MINI under the asphalt.

We were looking for adrenaline junkies, so we found a different way of measuring speed: characters per second. We set up a Twitter race where the fastest tweeters won themselves a place in our race and won us a place as a trending topic.

AWARDS
  • cdec anuario