The First Ad of the Year

La Despensa

Case, Viral

At the end of 2008, all the messages about 2009 that were being thrown at us were about how the crisis was getting worse. Here at La Despensa we were tired of the negativity and decided to take advantage of the Christmas season to spread our own message of optimism.

With that in mind, we set off to achieve a difficult but not impossible goal: to begin the year with a TVC that, instead of trying to sell us something, was a big YES to 2009.