The Pesi Commando

Pepsi

Case, Exterior

We wanted to show that people in Spain say “Pepsi” however they want and to prove it, we took to the street.

With the concept “Say It However You Want To” we created The Pesi Commando, which travelled the country looking for young people to say “Pepsi” however they chose and feel proud of it.

We created a new interactive format, content that involved our target and had them participate in the creation of the Real Spanish Pesipedia, the first compilation of street language created entirely by users.