The Taste is Here

Burger King

Film

How can the unexplainable be explained? How can you create advertising after accepting that traditional advertising codes just maybe don’t apply?

We confronted these questions and more when we decided to accept the challenge of changing Burger King’s positioning in our country. And since we knew it would be a tough task, we decided to bring a Hollywood star in to help us out. So with Clive Owen on board, we realised that the only way to truly convey the great taste of a Burger King burger is by going to a BK and ordering one.

Because our conclusion and their new positioning –The Taste is Here– is much more honest than any other attempt to transmit that special flavour through the screen.