Viceroy Bank of Time

Viceroy

Idea, Digital

With bancodeltiempoviceroy.com we tried to make real what the brand had been communicating for years: "it's not what I have, it's what I am". We created an online platform, a social network where on exchange of every service you offered you got time credits that you could cash for other services that partners offered. This generated a chain of favours where everyone got what they wanted without using money.