Vote for Jorge Juan

Galería Jorge Juan

Case, Viral, Event, Digital, Print

A well known shopping mall in Valencia asked us for a PR campaign that would emphasize the stylishness of its stores.

We took advantage of the municipal elections in May 2007 and created a visionary mayoral candidate with the same name as the shopping center. The candidate had surprising proposals for the city and a unique slogan: For a Stylish Valencia? Some politicians are even thankful that it was only a fictitious candidate.

AWARDS
  • Efi de oro
  • El Sol de plata