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Fuga de Cerebros is an Spanish film about five Spanish students who go to study at Oxford University. In this film, one of the main characters bets his friends that he can fill a five liter carafe with his own sperm.
We decided to promote the film with a fake contest that was just as daring and crazy as our target audience. We challenged people with the same task as the films? star; to fill a five liter carafe with their own sperm in the shortest amount of time possible. The contest took people to the trailer for Fuga de Cerebros, which subsequently became the most watched Spanish film in 2009.