¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
Unfortunately it is only available in Spanish.
Let Antonio give you some online classes:
Amor de madreNetflix
Because a mother is much more than just a mother.
Right on the 29 April 2022, right on Mother’s Day, Netflix premiered its new comedy Amor de madre. A movie to have a few good laughs to, starring Carmen Machi (Mari Carmen) and Quim Gutiérrez (José Luis). José Luis, Quim’s character, is left standing at the altar and his controlling mother Mari Carmen decides to go with him on the honeymoon that had already been paid for.
On this crazy trip, José Luis realises that he didn’t really know his mother, who until that moment he had only seen as a mother and not as the wonderful woman he discovers she is. Does that ring a bell?
That powerful insight is what we used to develop the messages of an outdoor and digital campaign. Moreover, we created an exclusive event for mothers and children, and even branded content in one of the most.watched programmes on television.
A campaign with EVERYTHING you don’t know about your mother.
It’s just that we think that our mothers have only been that: mothers. But that’s just not true: they’ve always known, and still know, how to have a really good time and get up to all the things that their kids get up to. Because above all, a mother is a woman with her hopes, her dreams and her fantasies.
And as the campaign went a long way and we were in the midst of the April Fair in Seville, we created some messages for all the fair-goers. Because if there’s one place where we’ve all done everything, it’s a Fair, and our mother’s weren’t going to be left out.
We even created the “Mother’s Love Dating Room” a restaurant to have a date with the genuine mother of your life.
And now that you’re going to find out truths about your mother, let’s do it big on television!
As a climax, if we’re talking about dates to get to know each other better, we had to be on the television programme that’s been doing this for many years, First Dates.
That’s why we proposed doing branded content in which we changed the dynamic of the programme and, instead of arranging a romantic date between two strangers, we created the first date between a mother and child in the history of reality TV.