¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
Unfortunately it is only available in Spanish.
Let Antonio give you some online classes:
Burger King at HomeBurger King
We do whatever we feel like doing when we’re at home. We invite over whoever we want, kick them out whenever we feel like it, wear whatever we want even if nothing matches, and we entertain ourselves with what we most like doing. And whatever we do, Burger King is the plan that combines with every plan.
Which is why we have called enjoying at HOME with BURGER KING: HOMING. A new strategic positioning to make Burger King at Home the leader in Spain and Portugal for delivery meals.
How easy it is
Homing it and enjoying what you love the most at home with what you like the most is really easy. Easy as pie. Especially when Burger King eliminates delivery prices.
Portugal needed its own HOMING manifesto to tell the Portuguese very simply that all of us at Burger King at Home are fans of doing whatever we want at home however we feel like doing it. And that Burger King is the plan that combines with all your plans.
So, our story is that being at home has its own official clothing: pyjamas, and the official throne: the couch, and all its guilty pleasures.
Series, blanket and… dead bodies? Burger King at Home and HBO got together to launch the HBO Meal, taking advantage of the premiere of the horror series 30 Coins by Álex de la Iglesia. We got the actual producer of the series to talk about fiction entering your homes, literally.
Not all home delivery meals are enjoyed while watching a football match or a film, although delivery brands normally focus on these occasions in their spots. So, to recount that Just Eat and Burger King were offering a great deal on your meal, we wanted to break free from advertising clichés.
We used real people with strange hobbies at home, like Borja González, an origami YouTuber with only 82 followers, David Caballero and Isabel Bustos, masters in couples’ jigsaw puzzle solving, and three chess professionals.
Because whatever hobby you might have at home, Just Eat and Burger King bring you your meal with the best discounts.
Who hasn’t been totally fixated on a film, on tenterhooks, excited, until suddenly someone interrupts with a silly question that totally destroys your concentration?
Burger King at Home and the Rakuten cinema platform got together to launch the Rakuten Meal, which gave people the gift of a new release film. So, we wanted to portray the insights that occur when you are watching a film at home with company. So that you can watch cinema at home without being interrupted… or with interruptions.
And that’s how we managed to associate Burger King with the world of home entertainment.