¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
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El Desafío: ETAAmazon Prime Video
The challenge became ours when we were presented with the opportunity to announce the launch of the new Prime Video documentary series “ETA: The Challenge”, which tells the story of the Basque terrorist group. And the first thing we did was to ask ourselves what the Spanish society, and more specifically the youngest amongst us, know about all this. Do they know more about Belén Esteban than they do about Miguel Ángel Blanco? The unawareness of our most recent history was the main lever to position this documentary series as a content that is more than necessary in our society.
76% of young people acknowledge not having learnt about ETA through school or University.
We decided to conduct a study with the research consultant GAD3 to find out the degree of knowledge in society, and we did it with a sample of more than 1,200 people between 18 and 75 years old. The information we obtained left us stunned, and was more than enough to make the entire population reflect on the need to remember our history so that it does not fall into oblivion.
The study was echoed by more than 260 media outlets for the much-trumpeted announcement of the new Prime Video documentary series. Even #MiguelÁngelBlanco became TT that day, which broke the existing silence and opened a debate on how little we know about this conflict.
But the story did not quite finish there. If young people were the ones who knew the least about it, they had to be reached through the channels they use.