¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
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El Sereno ReturnsCafés La Estrella
The figure of the Sereno (a man who in olden times in Spain would walk around the neighborhood with a set of keys to all the houses, so if you came home late without keys, you could call out for him to come and open your door) came back for 15 days thanks to Cafés La Estrella. He first reappeared in the Chamberí Market, where an amiable César Pérez, the true Sereno in the capital until 1967, and Roberto García, the young man that would be the Sereno in Chamberí for the next two weeks, met.
The new Sereno, instead of wearing the typical jacket and carrying a whistle, carried a mobile phone and an iPad. He completed tasks such as: help locals find stores or cash machines, look for taxis, give emergency notices, call locksmiths or carry shopping bags.
The campaign served to launch the new aim for the brand, good things live on, and was the start of the 1887 Movement whose purpose is to rescue those beloved traditions from the past that should never have been forgotten in the first place.
- CdeC Anuario