¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
Unfortunately it is only available in Spanish.
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This was our challenge: incentivise micro-donations by spreading awareness among young people to end global hunger. Yes, we knew it wasn’t going to be easy. So we put our heads together, and we realised that we live in a society where every day we get messages telling us what’s healthy eating and what isn’t, what’s the best diet and what lifestyle we should follow. A society where zero calorie products flood the market. And while we go crazy trying to get rid of those kilos, people in other countries can’t even satisfy their daily calorie requirement. So we said: That’s it! White, and in a can.
Give is the first zero-calorie soft drink for you and full of calories for others.
A soft drink that you can buy, but you’ll never get it. Because with your help, all 1500 Kcal of Give go directly to feed children in countries such as Ethiopia.
And where are the young people?
On social networks, that’s why we advertised Give just like a soft drink on Instagram and Facebook and we “sold” the can with a very current visual code. Very millennial stories and posts to capture the targets’ attention and to redirect them directly to the website to donate.