Legacies

EDP

After conducting a study, we realised that over half of consumers did not pick their energy company on their own. We could say that their energy is a legacy, and we already know well that legacies don’t usually match our tastes… which is how ‘Legacies’ came to be, our second national campaign for the energy company EDP.

A spot advert that called for people to wake up and pick the energy they wanted on their own.


Inheriting Cigala’s wild hairstyle or Chayanne’s hip movements would be wonderful… but inheriting a bad morning mood or protruding ears is just not so great. So if you can choose, then do it.

 

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Life is full of legacies, and it’s time to fill it with decisions… your own.


To decide to go with EDP, a message we communicate through a campaign laden with humour and irony that was on TV, abroad, the press, radio and online.
First we spotlighted EDP’s main values and then we offered a shining and brilliant promo: one month free for all new clients. No holds barred!
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We designed Balkan music with a studio from Romania, full of popular folklore!


And we did a meticulous casting until we found the characters with the most unusual and striking faces and personalities, right down to the dog.

 

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That’s how we turned the typical code for energy companies on its head, using something that happens to all of us, or perhaps you actually know someone who chose their own energy company?