¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
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Madrid CentralAyuntamiento de Madrid
One of the City Council of Madrid’s most ambitious plans comes into force: Madrid Central. The first measure of Plan A for Air Quality and Climate Change favors pedestrians and sustainable mobility, converting the central district into a far more breathable, sustainable and habitable heart of Madrid. And we were the ones chosen to carry out their communication campaign. No big deal!
- Laus Bronce
A concept that talks about the direct consequences of how we treat our city: if you preserve its health and air quality, it is directly returned in your quality of life. Simple.
The same Madrid, like never before
4 hearts designed with different organic textures to transmit the new center of Madrid, accompanied by messages that explained the main benefits: better health, more public spaces, fewer emissions and less noise.
And now what? Can I go to Madrid in my car?
We helped people draw up a mental map of the area defined as the Madrid Centro central district, along with the steps to follow for its natural day-to-day implementation.
From the north to the south of Madrid our hearts were being talked about, as the informative and creative campaign was segmented by geographical and residency criteria and the daily relationship with the center.
Banners, mupis, awnings, buses, billboards, digital mupis, press, cinemas, advertising spots and the big screens in Callao. We’ve got it all, ladies and gents!
From the heart of Madrid to the hearts of the people
As with all change, defenders and detractors appeared. Those that defended Madrid Central started to share our hearts as a display of support, turning them into something iconic.