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Make peace with the dentist I


We all have a complex relationship with our dentist: a mix of necessity and fear that we live every time we visit him. In our first campaign for Vitaldent we wanted to change this perception trying to prove that a new happy relationship between dentist and patient can be possible. The commercials show the break-ups between patients with their dentist as if we were talking about a sentimental relationship to immediately fall in love with a Vitaldent dentist. Make peace with the dentist is the claim for the whole integrated campaign where we introduced Vitaldent dentists as allies -speaking about their technological development as well as being leaders in human treat.

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