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Make Your Peace with the Dentist II


Five TV adverts with a cinematic aesthetic that centre on the universal fear of the dentist. That uncomfortable feeling that overcomes you when you sit in the chair of an unknown dentist and hear those infamous words: “It’s not going to hurt”; “Open your mouth”; or “You'll only feel a tiny prick”. For the second year in a row, Vitaldent has trusted in us to give a dose of humour and creativity to a sector that doesn't normally tend to use it. And that’s no surprise taking into account the sales success they obtained with last year’s campaign.

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