¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
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Not alone… with youLa Casera
Summer is here and with it, photos on sailboats overflowing on Instagram, but also the campaign for La Casera! This year, one of Spaniards’ most beloved brands that has been on every worthwhile table for over 70 years, had a new and revolutionary message to shout from the rooftops: La Casera on your own is also great! Well, not totally alone, not really… because if there’s anything we like, it’s being surrounded by our loved ones with a big feast. Pass it over and drink!
La Casera fizzy soda alone?
Not alone, with you and your little ice cubes and with your lemon…
Although it’s great when you’re alone, you’ll never drink it alone. Because La Casera has had social mixing in its DNA since it was created. And even if you enjoy La Casera alone, you also do it with your friends, your neighbours or your crush from the metro… or with a bowl of gazpacho, chips or a cucumber salad… And with your ice cubes and your lemon or with whatever you want.
Kombucha, you’ve got to be kidding!
It also turns out that La Casera is the light fizzy drink that we were all looking for high and low, because we hadn’t realised that it has always been a soft drink with 0% sugar and calories. Simply ahead of its time…
Alone and with new flavours
Since nothing new was going on this year, we had a big fat one for you: new flavours! The light fizzy drink that people were going to start drinking even in the shower is now available in lemon, apple and peppermint flavours. Go mad!
New packaging. New way to drink it. New flavours. But La Casera like always.
An educational campaign that didn’t lose even a drop of freshness, spontaneity and naturalness so characteristic of the brand in each and every one of the pieces of an enormous media plan present on TV, digital, outside and point of sale. Even on TikTok ladies!