Real beauty, real taste

Burger King

BURGER KING® is the only brand in its sector that has removed all preservatives, colourants and artificial aromas from all of its products. How can we talk about this wonderful news, making it understandable to everyone? Well, by highlighting the real beauty of our ingredients, imperfect but 100% real.

We went one step further than the natural beauty movements for bodies with curves, wrinkles and flaws, transferring them to our hamburgers.

Because at BURGER KING®, we are proud of the wrinkles in our bread since we don’t use preservatives, or the imperfect colour of our tomatoes since we don’t use colourants. And these imperfections are what make us perfect, unique and beautiful.

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And to launch a great message, we shout it from the biggest banner. Let the conversation begin!

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With an outside campaign in which we defended and highlighted the imperfection of each BURGER KING® ingredient. So that even the neighbour on the 3rd floor will know.

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For the very first time, BURGER KING® managed to be featured in women’s beauty magazines.

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On Instagram, we launched a filter that didn’t make your eyes bigger or your mouth smaller, or give your hair volume or make your skin shinier. We launched the first filter-free filter. A filter that shows you exactly how you are. Au natural. Real like life itself. To show real beauty just as you are. A filter that foodies can use on food, and people on their photos.

And of course, social media filled with people crying out for naturalness!

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There’s just nothing more perfect than being imperfect.