Respect for Sports


We came up with the concept, Respect for Sports, based on the character and skill of Kanouté, Joma?s sponsored athlete. At the time he was a footballer for Sevilla F.C., but more importantly he was well respected both on and off the field.

Together with Joma we decided to show Kanouté as the great role model he is, rather than just use him to sell new products. He is an inspiring athlete and human being, and that has much greater value than any piece of sports equipment.

  • CdeC Anuario