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The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
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Share your energyEDP
Energy operator EDP sponsors Spain's most relevant races and supports all runners with its energy. But we realised that some of these runners—blind runners, in particular—are not free to go out running whenever they want. However, there are many others who are eager to share their energy with those who need it most.
- Ojo de Iberoamérica Bronce
Thus Share your energy emerges, the first online platform to connect blind runners with guide runners to go out running together.
We created a digital video that could only be watched with closed eyes to inform about the platform. And there was no fooling it; the video would stop if the camera detected that you had your eyes open at any point.
Olympic athlete Martin Fiz was the first to join as project ambassador. The 20 shots that he had to film with his eyes closed for the campaign helped him to get in the shoes of blind runners even more so.
We gave away race numbers to all the running partners who ran together in the races sponsored by EDP.