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The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
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The Adidas Party MovieAdidas
For its 60th anniversary Adidas Originals asked us to create something that people could participate in and would appeal to a younger audience. The concept for the international ad campaign ?Celebrate Originality? was the key...we should do something original with original people.
We decided to look for the most original Spaniards and create a short-film with them set at a big party we had in the Adidas store on Fuencarral Street (one of the principal shopping streets of Madrid).
The chosen people were given specific roles and had the chance to be actors for a day. For the first time unknown young people were treated like the biggest stars the brand has.
- El Sol Bronce