¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
Unfortunately it is only available in Spanish.
Let Antonio give you some online classes:
The Handmaid’s TaleHBO
The anxiously-awaited time finally came that many fans were waiting for. Finally, the fourth season of the series The Handmaid’s Tale was premiering on HBO Europe. The series of the famous women with red hoods, slaves of a totalitarian (and dystopic) society, had become a paradigm of sorority in the feminist battle season after season. But, four seasons are no mean feat, and interest in the series had waned. So, they called us to make a lot of advertising noise – which is our raison d’être – and we got down to it.
Gilead or reality?
If there’s something that all the fans of the series have thought at least once is that what happens in the Republic of Gilead could end up really happening. And that’s why we created a campaign that asked everyone to ponder the thin line separating reality and fiction (now more than ever).
Truth is stranger than fiction
What’s true is that the present day made it really easy for us. A time of pandemic with all types of restrictions and topics like gender equality, maternity and freedom of expression exploding in Spanish media due to the political confrontation the country experienced (concretely Madrid with the heated elections of 4 May). All hot topics you’d be hard pressed to say whether they were in Gilead or in the real world. A bona fide match!
A revolution (in the series and on the street)
Mother, isn’t there more than one?
And on top of that, Mother’s Day coincided with the campaign launch date… Oh, ladies! The perfect occasion to keep lighting the red flame with a banner that clashed with the rest. The two female leads were depicted on it, who, on the series both proclaimed they were the only mother of the same daughter.