The power of the voice

Cadena Ser

The radio’s going to die. It seemed that such a traditional means of communication was on its last legs. But here we are in 2019, and neither do cars fly, nor has the radio died. This is why we want to showcase the power of this medium and reinvent the waves through a concept, to highlight the uniqueness of the radio that humanises this mad world where algorithms reign supreme. We proudly present: “The power of the voice”. Our concept for the channel Cadena Sur. Because in a world where the image is the leader and people who don’t have screens are nobodies, you’ve got to give power to the voice.

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There are persons behind the radio.


And that’s what we wanted to show, these great radio hosts who assert the power they have, thanks to the voice. Their voice. That travels along the waves every day to accompany us.
They show us the world as it is, they reflect, and help us to form an opinion.
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Who doesn’t remember those great moments heard from the other end of the transistor?


This is why we’ve searched for the real audio of stories lived on the radio. Stories that represent each emotion that we can feel thanks to the power of words and the power of the voice.

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Well, that's it, ladies and gentlemen,

long live the radio.