Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
How can the unexplainable be explained? How can you create advertising after accepting that traditional advertising codes just maybe don’t apply?
We confronted these questions and more when we decided to accept the challenge of changing Burger King’s positioning in our country. And since we knew it would be a tough task, we decided to bring a Hollywood star in to help us out. So with Clive Owen on board, we realised that the only way to truly convey the great taste of a Burger King burger is by going to a BK and ordering one.
Because our conclusion and their new positioning –The Taste is Here– is much more honest than any other attempt to transmit that special flavour through the screen.