We kicked 2020 out


There were thousands of reasons to leave 2020 behind. Generally speaking, it was a year to forget, and when it comes to football, just more of the same. 2020 was the year that managed to bring LaLiga to a halt for the first time since the Civil War, or to bring supporters out of stadiums so that the competition could continue behind closed doors, something we would have found extremely hard to believe if we had been told at the beginning of the year.

For these reasons, and many more, we decided to see the year 2020 off the way it deserved, in a way that only LaLiga could manage:


If there was anything good about 2020, it was football at Christmas for the first time in a long while, and we made the most of it by creating an international campaign that reached every corner of the world. We carried out an ambitious foreign media plan, from Mexico to Korea, and from Kenya all the way to Indonesia, among other places.

Not only did we rock 2020 in the digital medium, but we also smashed Tik-Tok, with thousands of young and not-so-young people kicking the year off.

Those who still prefer paper also had the opportunity to kick the year out with a newspaper page, as we slid one into the corner of the net between the general press and the main sports media.

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Iker's gift

Simultaneously, we developed a Direct Marketing campaign that featured Iker Casillas as the protagonist, who gave us a hand and also a foot, in this case.

Supporters were informed of the possibility of winning tons of prizes and gifts in a real-time contest during the LaLiga Christmas season with a message that continued along the lines of the general campaign We kicked 2020 out



Initial investment: 260K / Means earned: 6.1M euros.

+160 news items talking about us.

20 countries and a potential coverage of 662 million.

+3M impacts / +28K engagement.