¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
Unfortunately it is only available in Spanish.
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We kicked 2020 outLaLiga
There were thousands of reasons to leave 2020 behind. Generally speaking, it was a year to forget, and when it comes to football, just more of the same. 2020 was the year that managed to bring LaLiga to a halt for the first time since the Civil War, or to bring supporters out of stadiums so that the competition could continue behind closed doors, something we would have found extremely hard to believe if we had been told at the beginning of the year.
For these reasons, and many more, we decided to see the year 2020 off the way it deserved, in a way that only LaLiga could manage:
KICKING IT OUT!
If there was anything good about 2020, it was football at Christmas for the first time in a long while, and we made the most of it by creating an international campaign that reached every corner of the world. We carried out an ambitious foreign media plan, from Mexico to Korea, and from Kenya all the way to Indonesia, among other places.
Not only did we rock 2020 in the digital medium, but we also smashed Tik-Tok, with thousands of young and not-so-young people kicking the year off.
Those who still prefer paper also had the opportunity to kick the year out with a newspaper page, as we slid one into the corner of the net between the general press and the main sports media.
Simultaneously, we developed a Direct Marketing campaign that featured Iker Casillas as the protagonist, who gave us a hand and also a foot, in this case.