Whopper Of The Future

Burger King & Amazon

A union that generated a mix of concepts; what would that traditional flame-grilled taste be like with futuristic technology?

Won’t everyone be wondering about the Whopper® of the future?

And so they did; by using the press, social media and an audiovisual piece, we got everyone to think that the Whopper® of the future would be a tablet. And it didn’t take long for the comments to come pouring in.
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When the conversation was at its hottest point, we unveiled our campaign.

The Whopper® of the future,
the traditional taste ordered like never before.

Really, that mysterious tablet was a mint throat lozenge.

Because from now on, your voice is all you’ll need to order your WHOPPER®.

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