¡Ya eres uno de lxs nuestrxs!
Estamos muy contentxs de que te hayas unido a la familia de La Despensa. Ahora solo te queda relajarte y disfrutar, por nuestra parte ya solo vas a recibir buenas noticias en forma de Newsletter. ¡Bienvenidx!
Esta web puede causar un daño cerebral irreversible del copón. Nosotros ya estamos como fucking cabras, ¡beeeeeehhhh!, y queremos traerte al lado oscuro. Dale caña máxima al audio y locurízate. ¡Señor policeman odiamos el control de alcoholemia!
(Si has llegado hasta aquí y buscas trabajo escríbenos a javier.jimenez[at]ladespensa.es. Estarás casi dentro)
The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.
Unfortunately it is only available in Spanish.
Let Antonio give you some online classes:
In an increasingly volatile world, with hundreds of offers and platforms available to the user, LaLiga wanted to claim its place as an entertainment benchmark.
And quite rightly, since it is not just any show, but THE SHOW in capitals, with millions of fans from all over the planet experiencing our football glued to the Internet, the TV set or the radio set every weekend.
We had a great product, the best in its class, we only had to raise it to the level it deserved.
For this reason, international actor Álex González stars in the campaign centrepiece. An ambitious spot in which the actor appears in the filming of major series and films to present LaLiga as the show that 90 seasons later continues to offer the most intense emotions that can be enjoyed on screens around the world.
Come along and watch these 60 seconds in which we present the product without even mentioning it.
After all, LaLiga and Game of Thrones may have had more in common than we thought. In both worlds we can see shields, warring houses, love, heartbreaks, multiple plots, unexpected endings... But we had a differentiating element: LaLiga is the only live blockbuster in which there is no risk of spoilers because the outcome is always unpredictable.
#HayQueVivirla is the umbrella concept for this campaign, which is just the beginning of a new strategy that seeks to reposition LaLiga as an entertainment brand, capable of generating unique emotions that cannot be experienced with other content.
Football is madness for those who love it and for those who hate it. Holy madness.
ElClásico was drawing near. The greatest entertainment product in the world deserved to dress up for the occasion, rivalling the Oscars and the Emmys. So we invited everyone to the biggest premiere of the year, which included a red carpet that had never been seen before.
Sydney, Delhi, Dushanbe, London, Dakar, New York and Cartagena de Indias woke up with a huge red carpet announcing the world premiere of ElClásico.
A very simple street action that attracted the attention of media outlets from around the world and that continued to position LaLiga as the leading entertainment brand. Come and see: