Dear Lazy Air Traffic Controllers

La Despensa

Case, Idea, Digital

An air traffic controller earns on average 300.000 a year. On Friday, December 3rd 2010, the Spanish air traffic controllers began an illegal and unannounced strike. The strike left over 200.000 people on the ground, and of these people, 7 creatives from La Despensa.

In just a few short hours on Monday, December 6th, the affected creatives made an online tool to unify all the complaints generated by the illegal strike. They even launched it from their own personal social network accounts.

That is how Dear Lazy Air Traffic Controllers came about: a website that let you send a christmas card to the Spanish Air Traffic Controllers. A social initiative that turned into a viral campaign.