Festival Utopía

Utopía

Print, Film

La Despensa was chosen to launch Utopía's campaign: the first dance music festival in Madrid. A festival whose headliners include the likes of David Guetta, Diplo and Armin Van Buuren. And such a presentation deserves something different. That is why we made this spot where nothing is what it seems.

The starting point is what is known as FOMO: Fear of Missing Out.

This is the collective fear of not wanting to miss anything. Not wanting to look back and think, "I could have been at the first edition of the festival, but I missed it". Because first times are never repeated. There is always something special about them, and they will forever leave a mark on you.

As well as the spot, the campaign also created some graphic designs based on the same idea.

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