Ikea Peajen


Barcelona is one of the European regions with the largest number of highway tolls and, of course, it's citizens are not pleased about the matter. That's why we created Peåjên for Ikea: The first toll booth in the world that doesn't charge you, it pays you. A street marketing action designed to let everyone know where the new Ikea was located, but with a twist. Besides having fun, people happily received a 5€ coupon to cash in at Ikea and as a result the inauguration of the new store was a complete success.