Skip Small and Powerful


Case, Exterior, Digital

84% of Spaniards breathe polluted air according the the OMS (World Health Organization). To make society see the high level of pollution in the air we created the White Sheet Experiment.

We hung one white sheet in the air in the Puerta del Sol in Madrid (the main plaza in the city center). An interactive application allowed users to follow the experiment via webcam. After 15 days we hung another white sheet next to the first one, this made the effects of the pollution all the more evident. To complete the experiment, the sheets tweeted daily statistics about the contamination levels from a nearby weather station.

Skip Small & Powerful, which has succeeded in lowering its CO2 emissions by 46%, demonstrated the importance of going green.

  • Fiap de bronce