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For its 60th anniversary Adidas Originals asked us to create something that people could participate in and would appeal to a younger audience. The concept for the international ad campaign ?Celebrate Originality? was the key...we should do something original with original people.
We decided to look for the most original Spaniards and create a short-film with them set at a big party we had in the Adidas store on Fuencarral Street (one of the principal shopping streets of Madrid).
The chosen people were given specific roles and had the chance to be actors for a day. For the first time unknown young people were treated like the biggest stars the brand has.