The fastest tweeter



MINI organized the first Not Normal race in an abandoned metro station, and asked us to promote it and find the fans who deserved a go in the fastest MINI under the asphalt.

We were looking for adrenaline junkies, so we found a different way of measuring speed: characters per second. We set up a Twitter race where the fastest tweeters won themselves a place in our race and won us a place as a trending topic.

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